Women go through tremendous extremes to find themselves a bra that fits them comfortably and meets their form, fit and function requirements. Even if they get fitted by a professional in a lingerie store and are given a certain measurement, let us say 34B, when they try out the same size from different manufacturers, they end up getting different results. This results in them painstakingly finding one that fits them right and then they stick with that brand name, even if the prices go up because they do not want to go through the hassle of going though the size circus again.
